Cirine Hair Removal & Skin Care — Homepage Copy

Bend Marketing — September 2024

Project Details

As a freelance copywriter with Bend Marketing, I was tasked with writing original homepage copy for Cirine Hair Removal & Skin Care, a Chicagoland-based spa that caters to the transgender community.

Project Tasks:

  • Review answers to a client questionnaire to learn more about Cirine as a company, including their mission, customer demographic, and spa services.

  • Familiarize myself with their target audience’s common pain points.

  • Review keywords the client wanted to rank for and implement SEO best practices in copy.

  • Write original homepage copy following a wireframe to create content for each section.

  • Work with Bend Marketing to deliver drafts to the client, collect feedback from one round of edits, and implement feedback in the final copy.

Results

Header

  • Title + Tagline

    • Chicago’s Premier Medspa

    • Feel Beautiful. Feel Like Yourself.

  • Summary + CTA

    • At Cirine Hair Removal & Skin Care, our team and extensive medspa services are ready to help you look your best and feel like yourself.

    • Explore Our Treatments

  • About

    • Welcome to Chicago’s top full-service Medspa, where people from all backgrounds can receive custom hair removal and skin care treatments in a safe and supportive environment.

Why Cirine?

  • H2s + Summaries

    • Compassionate Care: At Cirine, we treat all guests with care and empathy. We invite all individuals to step into our nurturing environment where you feel seen, valued, and respected.

    • Trustworthy Service: Our expert team prioritizes your comfort and satisfaction above everything else. We take time to understand your hair removal and skin care goals, fostering a relationship built on trust and transparency.

    • Results-driven Procedures: Cirine’s highly trained professionals bring care and expertise to every procedure. We deliver long-lasting results and offer personalized treatment plans tailored to your desires

  • CTA: Schedule Your Visit

Hair Removal Services

  • H2 + Summary + CTA

    • Our Hair Removal Services

    • At Cirine, we know that every body is different. That’s why we offer a variety of hair removal options to help you get rid of unwanted hair for good.

    • Book an Appointment

  • List of Services + Descriptions

    • Electrolysis: Get smooth, flawless skin with electrolysis, a technology that targets hair follicles and removes hair permanently. At Cirine, we offer traditional, ComforTouch, and large-volume electrolysis.

    • Laser Hair Removal: See lasting results with Cirine’s laser-hair removal services, performed using industry-leading technology, like the Candela GentleMax Pro, that permanently reduce hair by up to 80%.

    • Waxing: Short on time? For immediate results, book a quick waxing session with one of our trained and compassionate estheticians.

Skin Care Services

  • H2 + Summary + CTA

    • Our Skin Care Services

    • We all want to feel good in the skin we’re in. Let Cirine help you get there with our state-of-the-art skincare solutions.

    • Book an Appointment

  • List of Services + Descriptions

    • Cosmetic Injectables: Reduce wrinkles and get smoother skin with industry-leading Botox and Juvederm treatments.

    • Laser Treatments: Achieve the skin of your dreams with our advanced laser treatments that help treat wrinkles, facial veins, and pigmentation.

    • Microneedling: Reduce signs of aging and brighten dull skin with microneedling, a procedure that stimulates collagen production and improves skin texture.

    • Relaxation Spa Services: Treat yourself to our noninvasive skin solutions, like HydraFacial, chemical peels, and massage, helping you (and your skin) relax and shine.